Yashwith Kumar B
Marketing Automation Manager | Certified Marketo Expert | CDP | SQL | CRM Lead Routing | Personalization Strategy | Campaign Management | Adobe Workfront | Collaborative Leadership | Team Engagement
- Role
- Senior Manager, Marketing Automation at Kyndryl
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Yashwith Kumar B
I am a Marketing Automation Leader with 10+ years of experience designing and scaling automation programs and lifecycle journeys for global enterprises including Kyndryl and IBM.I specialize in Adobe Marketo Engage and Adobe Customer Data Platform (CDP) to build audience segments, orchestrate personalized journeys, and activating them into destinations like Adobe Target and Marketo. I also leverage SQL in Azure to support segmentation, data validation, and lead management workflows.I work cross-functionally with Campaign, Events, MarTech, and Analytics teams to drive operational excellence, improve data governance, and enhance campaign performance. I partner with MarTech and CRM team on lead routing, and enrichment logic to improve funnel efficiency and sales alignment.As a collaborative leader, I focus on mentoring teams, driving engagement, and enabling marketers with frameworks and process clarity that increase effectiveness and speed to market. I also lead the Employee Recognition Program for Marketing Innovation Centre at Kyndryl.I am passionate about scaling marketing campaigns through data, customer journeys, personalization, and emerging AI-driven capabilities.
Experience
Senior Manager, Marketing Automation
Jun 2023 — Present · Bengaluru, IN
Education
SDM College of Business Management.
BBM, Finance and Accounts
2006 — 2009
SDM College of Business Management, Mangalore
M.B.A, Finance and Marketing
2009 — 2011
Skills
- Crm
- Team Management
- Sales
- Market Research
- Product Marketing
- Management
- Campaign Execution
- Social Media Marketing
- Microsoft Excel
- Customer Service
- Business Development
- Digital Marketing
- Marketing Automation
- Email Marketing
- Marketing
- Business Strategy
- Marketing Strategy
- Advertising
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