Yashwanth Velidandla

Experience

1. Senior Data Product Manager

   EXL

   Apr 2021 — Present · New York, NY, US

   Led a cross functional team of engineers and analysts to develop a scalable and robust data infrastructure which helped to improve data integration capabilities and reduced data processing costs by 43%. Headed a team to build ETL pipelines to ingest and normalize data from new sources to integrate it into an existing database. Managed data migration and data model updates in AWS Redshift for the Line of Business ETL pipeline accounting for 70% of client revenue. Built new data models in Airflow and implemented incremental data processing and parallel computing resulting in 50% reduction in runtime faster to market data. Designed a data pipeline to quantify and translate client requirements for market segmentation using K-means clustering algorithm. Performed A-B Testing and created custom KPIs to evaluate various creatives and vouchers efficacy. Championed robust data governance strategies including GDPR and CCPA, implementing data quality initiatives and collaborating cross-functionally to ensure compliance, resulting in enhanced data accuracy and trust within managed data products.

Education

• Sri Chaitanya Junior Kalasala

  Higher Secondary Education, Maths, Physics, Chemistry

  2008 — 2010

• Columbia University

  Master's degree, Operations Research

  2017 — 2018

• Indian Institute of Technology, Madras

  Bachelor of Technology (B.Tech.), Mechanical Engineering

  2011 — 2015

• The Indo English High School

  Secondary School, High School/Secondary Certificate Programs

  2001 — 2008