Yashwanth R

About Yashwanth R

I currently work as a Marketing & Brand Strategist at TechCanopy, where I’m involved in shaping how a B2B SaaS product is positioned, communicated, and taken to market.My role revolves around understanding customer pain points (Mutual Fund Distributors), simplifying complex products into clear value propositions, and supporting growth through structured marketing and brand strategy.I work closely with product and leadership teams on messaging, positioning, go-to-market thinking, and sales enablement, ensuring strategy doesn’t stay on slides but translates into execution.With a background in management and a strong interest in consulting-style problem solving, product strategy, and growth, I’m focused on building skills that create measurable business impact — not just visibility.I value clarity, ownership, and results. I’m not here to collect titles — I’m here to build things that work.

Experience

1. Marketing and Brand Strategist

   Techcanopy Software Labs

   Nov 2025 — Present · Bengaluru, IN

   Marketing & Brand Strategist at TechCanopy, driving brand differentiation and revenue-focused growth for B2B and SaaS businesses. I build positioning that makes the product impossible to ignore, execute campaigns that convert rather than just “create awareness,” and turn customer insights into scalable acquisition and retention strategies. My work sits at the intersection of brand, demand-gen, and product — aligning storytelling with sales outcomes to fuel predictable pipeline growth and long-term brand authority.

Education

• Vidyavardhaka College of Engineering

  Master of Business Administration - MBA, Marketing

• University of Mysore

  Bachelor of Business Administration - BBA, Business, Management, Marketing

• Vidya Vardhaka College of Engineering, MYSORE

  Master of Business Administration - MBA, Business analytics