Yashwanth L T

Programmatic Campaign Manager @MediaMint

Role
Programmatic Campaign Manager at MediaMint
Location
Hyderabad, TG, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Programmatic Campaign Manager

    MediaMint

    Feb 2022 — Present · Hyderabad, IN

    Create and maintain ad campaigns across different ad-DSP\'s.+ Manage day to day trafficking and setup of online ad campaigns and ensure smooth delivery andtracking+ Monitoring campaign data for any data anomalies, spikes or drops (in ad impressions, clicks,spends)+ Understanding the online bidding process for the purchase of ad impressions, analyzing biddingrates, suggesting and implementing improvements.+ Review and identify issues with campaigns and creatives.+ Respond to general queries and reported problems internal and external+ Debug and troubleshoot issues with campaign delivery, performance, and discrepancies.+ Optimize campaigns while ensuring minimal discrepancies by checking reporting through third-party ad servers.+ Create performance reports to monitor campaign delivery and sending them to the client with insightsand recommendations.

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Yashwanth L T — Programmatic Campaign Manager at MediaMint in Hyderabad, TG, IN | Unifers