Yashwanth Krishna
Data Analyst @deepset, makers of Haystack
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WORK HISTORY
Data Analyst @deepset, makers of Haystack
Berlin, DE
Analyzed marketing and operational data to uncover insights that improved lead management, campaign engagement, and financial planning. Built dashboards in HubSpot and supported Salesforce reporting to track KPIs such as inbound leads, conversion rates, and pipeline growth. Automated CRM workflows and maintained property syncs to ensure data quality and streamlined data access across the funnel. Leveraged Metabase to query and visualize datasets, supporting the Finance team with reporting and performance analysis. Partnered with Demand Generation, SDRs, RevOps, and senior leadership to optimize outreach strategies, design sequences, and enable data-driven GTM decisions.
EDUCATION
Anil Neerukonda Institute Of Technology & Sciences
BTech - Bachelor of Technology, Computer Science
IU International University of Applied Sciences
Master's degree, Data Science
ABOUT YASHWANTH KRISHNA
Data has always been at the center of my career journey, helping me connect business goals with actionable insights. With 5+ years of experience in eCommerce, business intelligence, and marketing analytics, I specialize in transforming raw data into strategies that drive measurable impact.At Amazon, I built SQL-driven pipelines and analysis frameworks that improved delivery efficiency by 15% and enhanced decision-making by 25% across global operations. More recently at deepset (an AI-first company in Berlin), I scaled the qualified lead pipeline by 7x through automated lead scoring, boosted campaign engagement by 3x, and improved lead nurturing flows for a 20% uplift in MQL–SQL conversions.My toolkit includes SQL, Python, AWS, HubSpot, Salesforce, and BI tools such as QuickSight and familiarity with Tableau & Power BI, along with expertise in ETL, dashboards, cohort & funnel analysis, and A/B testing. I thrive at the intersection of data and business strategy, turning complex datasets into actionable insights that accelerate growth.I’m now seeking opportunities as a Data Analyst, Business Intelligence Analyst, Business Analyst, or Marketing Analyst to apply my skills in driving data-driven decision-making and business impact.
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