Yashwanth Bais

About Yashwanth Bais

I am a Performance & Growth Marketing professional with 6+ years of experience managing paid media and programmatic campaigns across global markets.Currently working as a Shift Lead at MediaMint, I lead campaign operations, optimization, and cross-functional delivery for international clients across APAC and US regions.Across my career, I have:• Managed $450K+ advertising budgets across Google Ads, DV360, and programmatic platforms• Delivered 18–40% ROAS improvements through data-driven optimization• Reduced CPL by 22% through audience segmentation and creative testing• Led teams of 8–10 campaign managers to improve campaign quality and deliveryMy core expertise includes:• Performance Marketing• Growth Marketing• Programmatic Advertising• Google Ads & DV360• Funnel Optimization• Marketing Analytics• Campaign Strategy & Optimization

Experience

1. Team Coordinator

   MediaMint

   Apr 2025 — Present · Hyderabad, IN

   Leading coordination for digital marketing operations across campaign planning, execution, QA & reporting.Own KPI dashboards & reporting frameworks, improving decision-making efficiency for senior management by 15%.Manage collaboration between 3–4 functional teams to ensure on-time delivery of paid media campaigns.Support optimization efforts for programmatic campaigns using data insights, improving pacing & delivery.Drive workflow improvements resulting in 12% reduction in operational bottlenecks.

Education

• Jawaharlal Nehru Technological University

  Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering

  2014 — 2018

• The Telangana State Board of Intermediate Education (TSBIE)

  High School, Maths Pysics Chemistry

  2012 — 2014

• Atomic Energy Central Schools, Hyderabad [AECS 1,2,3,JC]

  CBSE, CBSE

  2002 — 2012