Yashvardhan Singh

Experience

1. Associate at Axtria

   Axtria - Ingenious Insights

   Jun 2023 — Present · Noida, IN

   Led the migration of a multi-channel campaign performance dashboard (covering mass email, 1:1 email, portal, webinar, and print) from a legacy data system (CPD) to a scalable Common Data Model (CDM), ensuring long-term alignment with evolving business needs.2. Conducted deep root cause analysis (RCA) for KPI mismatches, compared legacy and new dashboards, and maintained <5% deviation in critical metrics, ensuring analytical continuity and data integrity across reporting systems.3. Produced reconciliation reports and validation checks across multiple CDM tables, enabling traceability and swift identification of data pipeline issues, thereby improving trust in automated campaign tracking.4. Translated raw campaign engagement data into strategic insights, helping marketing teams understand drop-offs, top-performing channels, and engagement patterns by HCP segment, which influenced channel optimization strategies.5. Documented all workflow processes, including STTMs, KPI dictionaries, and query logic, ensuring audit readiness and long-term maintainability of the analytics solution

Education

• National Institute of Technology Hamirpur-Alumni

  Bachelor of Technology - BTech, electrical engineering

  2017 — 2021

• D.A.V. Public School - India

  10th

• Laureate Public School

  12th, Non medical

• Indian Institute of Technology (Indian School of Mines), Dhanbad

  Master of Business Administration - MBA, Business Administration and Management, General