Yashu Varshney
Digital Marketing | Programmatic Ads | Data Driven Marketing
- Role
- Marketing Project Manager at Neoraki Digital Marketing Web & App Development Ai Tools
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Yashu Varshney
Performance-driven Digital Marketing Specialist with 5+ years of experience in paid media, SEO, and conversion optimization across India, UAE, UK, and US markets. Managed ad budgets of more than $14K/month across Google Ads, Meta Ads, and Performance Max, consistently surpassing lead goals by 160%+. Led full-funnel marketing for 8+ global education portfolios at Study Group—boosting conversion rates by 18% and lowering CPL by 12% YoY. Drove over 2.5M sessions annually, optimizing landing pages, running A/B tests, and aligning paid/organic strategy. Skilled in GA4, GTM, retargeting, lead generation, WordPress, and CRM integration. Previously improved CTR by 12% and blog traffic by 37% at Real Time Data Services. Strong cross-functional collaborator with a data-first mindset. Open to global opportunities | Willing to relocate or work remotely
Experience
Marketing Project Manager
Neoraki Digital Marketing Web & App Development Ai Tools
Nov 2025 — Present
Managed delivery of SEO, website, and paid ad projects, overseeing timelines, task allocation & stakeholder sign-offs- Acted as client-team primary liaison, converting briefs into actionable project plans with clear milestones- Increased lead conversions by 35% and reduced CPA by 15% YoY- Prepared status reports, flagging potential risks and solutions to ensure consistent delivery across projects.
Education
Delhi University
Bachelor of Science - BSc
2010 — 2013
Indira Gandhi National Open University
Master of Computer Applications - MCA
2017 — 2020
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