Yashu Sharma
Manager, Digital Marketing & Ai Lead @Polygon Homes Ltd.
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WORK HISTORY
Manager, Digital Marketing & Ai Lead @Polygon Homes Ltd.
Vancouver, BC, CA
Lead AI and digital strategy for a major real estate developer while owning the full paid media program. Blend marketing execution with automation, systems thinking, and AI deployment to drive performance and efficiency.Key Contributions:* Rolled out internal AI copilots for sales, marketing, and land teams using OpenAI and Vertex AI—tools include follow-up automation, content generation, and zoning document summarization.* Managed multimillion-dollar paid media budget across multiple developments; optimized CPL and ROAS through performance-focused execution.* Led cross-functional AI initiatives involving Marketing, IT, Sales, and Legal—evaluated vendors, scoped projects, and implemented automation systems.* Built and launched internal AI pilots that replaced manual tasks and accelerated decision-making—cutting workflow time by 50–80% in some cases.* Integrated AI into Salesforce and n8n workflows to automate lead handling and enable near-instant follow-up at scale.Tech Stack & Tools:OpenAI · GCP Vertex AI · Salesforce · Make.com · Google Ads · Meta Ads · n8n · LangChain (light prototyping) · Prompt engineering · AI product scoping
EDUCATION
The University of British Columbia
Bachelor's degree
SKILLS
ABOUT YASHU SHARMA
I lead AI and digital strategy while owning our paid media program: managing campaigns, optimizing spend, and driving performance across channels. Lately, my focus has expanded into applied AI: automating follow-up, scoring leads, generating content, and removing friction from how teams work. I’ve deployed genAI tools across marketing, sales, and land—building internal copilots with OpenAI, running prototypes on Vertex AI, and automating workflows for site acquisition research. The focus is always on tools that get adopted and reduce manual work without adding complexity.
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