Yash Sharma
Advanced Analytics | Data Scientist | Market Mix Modelling | Ex- Ipsos MMA
- Role
- Advanced Analytics - Data Science at Annalect India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Yash Sharma
An Economics postgraduate student at Madras School of Economics, with an interest in data…
Experience
Advanced Analytics - Data Science
Jul 2024 — Present · Bengaluru, IN
Utilized Bayesian methodsto develop robust market mix models, enabling data-driven marketing strategy decisions.Interpreted model resultsto assessthe effectiveness of marketing campaigns and optimize resource allocation.Collaborated with cross-functional teamsto integrate insightsinto actionable onsite in Singapore for 2 months to lead analytics delivery for one of Asia’s largest telecom brands—enhancing stakeholder engagement and ensuring model alignment with local market dynamics.
Education
Deshbandhu College
B.A. (Honours) Economics, Economics
2014 — 2017
Little Flower Public Senior Secondary School
Commerce
2000 — 2014
Madras School of Economics
M.A. Economics, Financial Economics
2018 — 2020
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