Yash Rathod
Design Director @ Mario Contract Lighting | Master’s in Design Management
- Role
- Design Director at Mario Contract Lighting
- Location
- Roanoke, VA, US
- LinkedIn followers
- 500 followers
About Yash Rathod
Leading Mario Contract Lighting\'s design initiatives, my focus is on innovating within…
Experience
Design Director
Jun 2017 — Present · Roanoke, VA, US
I lead the creative, strategic, and operational direction of hospitality lighting and signage at Mario Contract Lighting, bridging design, manufacturing, and business growth.Key Responsibilities & Achievements- Product Design & Development – Designed and launched custom lighting fixtures and signage for top hospitality brands, collaborating with engineers, CAD teams, and factory artisans- Website & UX Optimization – Led the UX/UI redesign and backend improvements of our website, streamlining the RFQ process and enhancing customer engagement- Marketing & Trade Shows – Designed and executed trade show booths (BDNY, HD Expo), directed product photography and video previews, and managed catalogs and marketing assets- Growth Strategy & Business Development – Helped drive revenue through design-led initiatives, vendor sourcing, and customer outreach, earning commissions for project acquisition- Process Optimization & AI Integration – Leveraged AI for content creation, workflow automation, and operational improvements, enhancing efficiency across design and sales processes.Currently expanding my role to focus on design-driven business growth, customer engagement and strategic product development.
Education
Savannah College of Art and Design
Master’s Degree, Design Management
2016
Hochschule für Technik Stuttgart
Exchange Program, Interior Architecture
2010 — 2011
CEPT University
Bachelor's degree, Interior Design
2007 — 2014
Savannah College of Art and Design
Master’s Degree, Industrial and Product Design
2014 — 2017
Skills
- Rendering
- Adobe Photoshop
- 3d Studio Max
- Ethnographic Research
- Digital Sketching
- Primary Research
- 3d Modeling
- Team Management
- 3d Visualization
- Autocad
- Secondary Research
- Concept Development
- Drawing
- Photography
- Sketchup
- Solidworks
- Adobe Creative Suite
- Storytelling
- Customer Service
- Keyshot
- Team Facilitation
- Sketching
- Physical Modeling
- Design Research
- Documentation
- 3d Prototyping
- Co-Creation
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