Yash Raikwar

About Yash Raikwar

Most Indian businesses are built to survive domestically.I\'m building the playbook to make them dominate globally.My name is Yash Raikwar. I study how markets shift, how brands cross from local to global, and what separates companies that scale from companies that stagnate.Here\'s what studying 100+ brand strategies taught me:The businesses that win globally don\'t out-spend.They out-position.They find the one belief their market holds — and own it before anyone else does.That\'s the lens I bring to every business problem:→ Where is the whitespace no competitor has claimed?→ What narrative earns trust before the pitch starts?→ Which market signal, acted on today, becomes a 3-year moat?My mission: Transform Indian businesses into brands the world respects.I write about positioning, global scaling, and strategies that separate category leaders from everyone else. Follow if that\'s your world.Currently open to high-impact roles and conversations with founders building for global s••••••••@gmail.com

Experience

1. Brand & Marketing Strategist

   Eto Motors

   Dec 2025 — Present · Hyderabad, IN

   Part of the core brand and marketing team at ETO Motors a subsidiary of AION-Tech Solutions Limited (BSE: 531439), the company behind India\'s most significant rail logistics transformation in a generation.During my time here, ETO Motors was selected by Indian Railways as the first- and last-mile electric mobility partner for RailParcel a government backed, AI-powered parcel logistics initiative piloted across 7 cities under South Central Railway: Hyderabad, Vijayawada, Guntur, Rajahmundry, Visakhapatnam, Bengaluru, and Chennai.My contributions:→ Developed brand positioning and communication strategy for ETO Motors targeting EV first logistics operators and B2B fleet clients in India\'s emerging electric mobility market→ Built content systems and brand narratives that translated complex EV + logistics technology into clear, benefit led messaging for multiple stakeholder audiences customers, fleet operators, and institutional partners→ Supported go to market communication for the RailParcel initiative crafting messaging that bridged ETO Motors\' electric fleet capabilities with Indian Railways\' digital logistics transformation agenda→ Conducted competitor and market analysis across India\'s EV logistics sector, identifying positioning whitespace in the sustainable last mile delivery segment→ Contributed to brand identity development for a company operating at the intersection of AI, electric mobility, and national infrastructureContext: ROQIT (sister company, same AION-Tech parent) built the cloud native AI platform; ETO Motors powered the physical EV fleet. Together, they represent India\'s first integrated, zero-emission door-to-door rail parcel ecosystem.Key learning: In a government scale initiative, brand clarity isn\'t a luxury it\'s a coordination tool. Every stakeholder (Railways, fleet operators, customers) needs a different narrative, all anchored to one positioning truth.

Education

• Sri Chaitanya College of Education

  Intermediate, Mpc