Yash Parikh

About Yash Parikh

Hi! I currently work as Global Digital Enablement Specialist at IBM, I contribute to refining business digital strategies and delivering tailored solutions in the digital transformation domain. My role involves defining, executing, and delivering comprehensive web technology roadmaps, managing web enablement programs, leading B2B enablement initiatives, and driving lead generation efforts. My work is supported by my expertise in digital architecture, project delivery, and service design. With a robust background in digital transformation and marketing, my focus is on delivering comprehensive web technology roadmaps and B2B enablement programs. This involves close collaboration with various stakeholders and a deep understanding of market forces to sustain competitive advantage.With over 8 years at IBM, I have consistently collaborated with clients to identify and develop capabilities that align with market dynamics and competitive landscapes. By leveraging digital enablement and process optimization, I help drive customer transformation initiatives that deliver impactful results. My focus remains on fostering seamless digital experiences, encouraging innovation, and empowering teams to achieve organizational goals effectively. My responsibility extends to driving B2B enablement, fostering customer transformation, and ensuring seamless digital experiences.View my Portfolio: https://drive.google.com/file/d/13UPbDrIB0fgRU__TE-UCpny38PWFJoWF/view?usp=sharingCertifications- AJO, AEM, AEP, Workfront, SAFe 6.0, Google

Experience

1. Global Digital Web Enablement Lead Digital Transformation

   IBM

   Aug 2025 — Present · Mumbai, IN

Education

• National Institute of Information Technology (NIIT)

  GNIIT graduate, Information Technology

  2013 — 2016

• Mithibai College of Arts Chauhan Institute of Science and Amrutben Jivanlal College of Commerce and Economics

  Bachelor’s Degree, Commerce/ Marketing

  2012 — 2015

• Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics

  HSC, Commerce

  2010 — 2011

• Welingkar Institute of Management

  MBA, Marketing

  2016 — 2018

Skills

• Product Marketing
• Social Media Marketing
• Microsoft Excel
• Inbound Lead Generation
• Programming
• Digital Media
• Outbound Marketing
• SEO
• Cognitive Business
• Social Media
• Artifi
• C#
• Computers
• Technology
• Phone Skills
• Windows
• Team Management
• Mobile Applications
• Marketing
• Google Analytics
• Windows Phone
• Nokia
• Google Listings
• Outbound
• Microsoft Office
• Phonology
• Online Advertising
• Sem
• Communication Skills
• Passion for Technology
• Microsoft
• Google Adwords
• Website
• Team Leadership
• Inbound Marketing
• Sony Vegas Video
• Digital Marketing
• Online Marketing
• App Analytics
• Basic Chatbot Creation