Yash Parikh
Reliance Retail | Samsung STEP\'19 | XLRI Jamshedpur | PharmEasy | LDCE
- Role
- Special Projects at Reliance Retail
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Yash Parikh
Yash Parikh is a result-oriented professional with over six years of cross-functional experience in Consumer Durables, spanning across merchandising, sales, and new format development. At Reliance Retail, he has driven category growth across multiple business formats from LFR to Online including B2B2C. Apart from channeling growth in Television category for Reliance, he has spearheaded experiential initiatives across 500+ LFR stores, and led the scale-up of a new franchise model now live with 1250+ partners. Prior to this, Yash held key sales roles at Samsung Electronics, delivering consistent revenue growth across GT and RR channels. A management graduate from XLRI Jamshedpur and an engineer by training, he blends strategic thinking with sharp execution to deliver sustainable business impact across formats
Experience
Special Projects
Aug 2022 — Present · Mumbai, IN
on new biz. format | Developed PRD, designed business model, established proof of concept via mkt. testing• Benchmarked Retention, ROI working and designed SOPs in line with exclusive brand stores in GT Channel for field execution• Business format now 250+ over a span of 6 months, plan to engage partners by FY25 | • - journey across 500+ Digital stores, enabling reduction in assisted selling• Drove customer profiling and tech-fitment tools that 18% and enhanced NPS through guided self-discoveryCross Functional engagement across domains | Recognized by CEO for the efforts put in parallel with biz. KRA delivery
Education
L.D. College of Engineering
Bachelor of Engineering (B.E.), Civil Engineering
2012 — 2016
Zydus School for Excellence
Indian School Certificate Examination, Science
2006 — 2012
XLRI Jamshedpur
PGDM, Business Management
2017 — 2019
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