Yash Pal
Performance Marketing Manager at DAT Freight & Analytics | Marketing Data Scientist | Delivering 12x ROAS Through Full-Funnel Strategies | B2B SaaS Growth & Media Strategy | AI Marketing
- Role
- Performance Marketing Manager at DAT Freight & Analytics
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Yash Pal
Revenue-driven Growth Marketing Leader with 8+ years of experience driving revenue growth…
Experience
Performance Marketing Manager
Feb 2024 — Present · Beaverton, OR, US
Manage and optimize paid media campaigns across Google Ads, Microsoft Ads, and Apple Ads with a monthly budget of $400K, achieving a consistent ROAS of 850%+ every month.Develop and implement extensive strategies for Brand, Non-Brand, Discovery, Video, Demand-Generation, and Performance Max (PMax) campaigns to maximize reach, engagement, and ROI.Design and execute targeted campaigns on LinkedIn and Meta, driving engagement and conversions through tailored strategies.Launched programmatic advertising for demand generation campaigns using Basis DSP, enhancing awareness and increasing conversion rates by 5%.Leverage the 6sense ABM platform to identify high-intent accounts, personalize outreach, and drive account-based marketing (ABM) success.Developed Marketing Mix Models and predictive analytics using XGBoost, Prophet, Bayesian modeling, and linear regression in SQL with PyMC3 to forecast budget allocation and platform performance.Collaborate with organic marketing teams, product teams, and stakeholders to implement cohesive strategies, reducing combined digital CAC by 60%.Conduct in-depth market analysis and performance tracking using Salesforce Datorama, enabling data-driven decision-making and campaign optimization.Lead a team of marketing professionals, ensuring alignment with business objectives and fostering growth through mentorship and skill development.Specialize in cost-efficient demand generation, achieving scalable results through optimized targeting and innovative approaches.
Education
Bangalore Institute of Technology
Bachelor’s Degree, Mechanical Engineering
2010 — 2014
Indian Institute of Technology, Kanpur
Diploma, Marketing/Marketing Management, General
2021 — 2022
SRH University
Master of Engineering (M.Eng.), International Business
2016 — 2018
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.