Yash Purav C

Salesforce Consultant @Plative

Toronto, ON, CA

Implemented and customized Salesforce customer relationship management (CRM) for Marketing, Sales and Case Management also implemented sales cloud and service cloud to improve customer retention and service delivery process improvement. • Used Datorama to analyze the marketing performance of the campaigns and then create reports and dashboards, customized it with control permissions for different stakeholders in the later part of the project.• Create Business Requirement documentation including functional, nonfunctional, transitional, and technical requirements. Worked in Cross Functional team environment, served as a liaison between SME\'s, Project Manager, and stakeholders to ensure accuracy in the SFDC implementation and other business requirement. • Migrated the site of AE from Magento to Salesforce Commerce Cloud SFRA platform. Data analysis and representation of marketing information by using Salesforce and Datorama.• Integrated the SFCC platform with MuleSoft to establish the connection for catalog, pricing and inventory also, integrated Salesforce CRM with Siebel CRM explicitly using web services API. • Used UML modeling tools such as MS Visio to define business flow and activity diagrams. • Conducted ‘Transfer Domain knowledge’ to junior team member by conducting knowledge transfer sessions about Salesforce CRM, Digital Marketing and role of marketing cloud in enhancing digital marketing and digital advertising features.