Yash Keough
Account Director @Sid Lee
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WORK HISTORY
Account Director @Sid Lee
Toronto, ON, CA
Currently leading the Electronic Arts account and team working on the Battlefield franchise, including the launches of Battlefield 6 and Battlefield REDSEC. I also recently spearheaded work for the launches of Split Fiction and Dragon Age: The Veilguard. I also lead the TIFF (Toronto International Film Festival), Toronto Transit Commission and Heart & Stroke Foundation accounts. Past clients: WB Games (Suicide Squad), United Way, Maple Leaf Foods, Rogers Brand, VinFast, PC Optimum, PC President’s Choice, PC Health
EDUCATION
Toronto Metropolitan University
BA, Politics
MiniMBA
MiniMBA (Mark Ritson), Marketing
SKILLS
ABOUT YASH KEOUGH
I’m a brand marketer with a focus on gaming, bringing experience across both and AA games, including FPS and action-adventure titles like Battlefield 6, Split Fiction, and Dragon Age: The Veilguard. My work spans brand strategy, creative platforms, and large-scale campaigns and activations - connecting player insights with breakthrough ideas that drive participation, social reach, and franchise growth.Beyond gaming, I’ve built brands in categories from CPG to retail loyalty, giving me a strong foundation in consumer insight, integrated marketing, and brand storytelling. On Battlefield 6: Destruction Receipts, I directed a 35+ person cross-disciplinary team across two offices, collaborating directly with EA’s brand, social, and lifecycle leads to deliver one of the franchise’s most talked-about campaigns.I recently completed Mark Ritson’s MiniMBA in Marketing, expanding my strategic toolkit and applying that thinking directly to my work in games and beyond.
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