Yash Karanjia

About Yash Karanjia

I\'m a digital marketing professional with experience at Google, where I manage performance and full-funnel campaigns worth over $50M across APAC. I specialize in helping brands scale through data-driven media strategy, campaign optimization, and client-centric consulting. My strengths lie in combining performance and brand marketing, driving measurable outcomes, and collaborating with cross-functional teams to deliver high-impact solutions. Whether it\'s streamlining campaign operations or building automated reporting systems, I thrive at the intersection of strategy, creativity, and analytics. Currently, I’m passionate about leveraging marketing to solve real business challenges and always looking to grow with innovative, purpose-driven teams.

Experience

1. Digital Marketing Apprentice

   Google

   Jul 2023 — Present · Gurugram, IN

   1.Campaign Optimization & Client Growth Strategy: Managing and optimizing campaigns for 30+ Lead-Gen clients across APAC, including major brands, to deliver impactful digital marketing outcomes.2. Automation & Reporting: Built automated reporting systems using Apps Script, streamlining processes and enhancing operational efficiency across multiple verticals.3. Pipeline Management: Program-managed India Ops pipeline and priority metrics, ensuring consistent performance through simplified action plans and strategic updates.4. Dashboards & Insights: Designed automated dashboards for key areas like creative excellence, campaign progression, and performance metrics, improving visibility and decision-making.5. Cross-functional Collaboration: Partnered with cross-functional teams to drive key business goals, establish scalable frameworks, and surface actionable recommendations.6. PMax Expertise: Specialized in analyzing and optimizing PMax campaigns, improving performance and delivering data-driven insights.7. Strategic Growth: Developed custom strategies, introduced new products, and implemented full-funnel marketing solutions to enhance client success and growth.

Education

• The Bhopal School of Social Sciences

  Bachelor of Commerce - BCom, Taxation

• M.G.M. School, Bhopal

  High School Diploma