Yashjeet Varshney

About Yashjeet Varshney

I am a growth-focused sales leader with 4+ years of experience across fintech, consumer electronics, and commercial vehicles, currently serving as Senior Area Sales Manager at PhonePe. I specialize in scaling offline distribution, leading large field teams, and driving sustainable revenue and market share growth through structured execution and data-backed decision-making.At PhonePe, I lead a 250+ member team (230 BDEs & 23 TSMs) managing large-scale offline expansion across Bangalore. I drive 3K+ monthly Smart Speaker deployments and ₹3Cr+ loan disbursements while consistently strengthening transaction market share. Through disciplined AOP alignment, territory planning, dashboard-led performance tracking, and strong review mechanisms, I improved transaction MS by 2.4% in H2 2025 and delivered 100%+ speaker sales targets for 8 consecutive months. I also spearheaded a regional hiring initiative that increased active agent strength by 38% while reducing attrition by 5% through structured lifecycle management and capability building.Previously at Samsung India Electronics, I managed a ₹65Cr annual distribution business in the consumer electronics category. I led a team of 34 executives and improved market coverage by 15% using data-driven resource allocation. By strengthening display share, ensuring 100% planogram adherence, and executing targeted BTL campaigns and dealer meets (700+ footfall), I increased market share from 29% to 32% and achieved 120% of quarterly targets. I was recognized as Best ASM in the MP-CG region for highest distribution channel growth (38% YTD).I began my career at Volvo Eicher Commercial Vehicles, where I managed regional LMD truck sales and improved market share from 7% to 9.5% YoY. I focused on dealer capability development, price discipline, and performance tracking systems to enhance team productivity and profitability.I hold an MBA (Marketing) from Management Development Institute Gurgaon and a B.Tech in Mechanical Engineering from Aligarh Muslim University.My core strengths include: P&L ownership, offline distribution expansion, GTM strategy, team leadership at scale, channel development, market share growth, sales planning, performance dashboards, hiring & capability building.I am passionate about building high-performance teams, creating structured execution systems, and driving competitive advantage in high-growth markets. Open to leadership conversations in fintech, consumer durables, and large-scale distribution businesses.

Experience

1. Senior Area Sales Manager

   PhonePe

   Aug 2024 — Present

   Leading a team of 230 BDEs & 23 TSMs to drive monthly sales of 3K+ Smart Speakers & 3 Cr.+ loan disbursement Spearheaded AOP alignment & agent life cycle management ensuring Infra readiness & 5% attrition reduction (25%- 20%) Increased transaction MS by 2.4% in H2’ 2025 by driving 800+ monthly acquisitions and 3k+ store reactivations Streamlined operations & enabled proactive interventions using performance dashboards & standardized reporting Conducted monthly trainings to ensure 100% team alignment on product & pricing updates enabling seamless execution Drove 100%+ speaker sales target for 8 months in 2025 through structured reviews and rigorous follow-up mechanism Spearheaded regional team building initiative to increase active agent strength by 38% through multi-stakeholder alignment in Q4’25

Education

• Aligarh Muslim University

  Bachelor of Technology - BTech, Mechanical Engineering

  2014 — 2018

• Senior Secondary School Boys AMU

  Intermediate, Science

  2012 — 2014

• Management Development Institute, Gurgaon

  PGPM

  2020 — 2022

• Blue Bird Senior Secondary School

  High School Diploma

  2002 — 2012