Yashita Rai

Public Relations Specialist @Certera Solutions

Haryana, IN

Develop a marketing communications plan including strategy, goals, budget and tacticsDevelop media relations strategy, seeking high-level placements in print, broadcast and online mediaCoordinate all public relations activitiesDirect social media team to engage audiences across traditional and new mediaLeverage existing media relationships and cultivate new contacts within business and industry mediaManage media inquiries and interview requestsCreate content for press releases, byline articles and keynote presentationsMonitor, analyze and communicate PR results on a quarterly basisEvaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.Build relationships with thought leaders to grow industry awarenessMaintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Cambridge International School

Primary and Secondary Education

Amity University

Bachelor of Business Administration - BBA

Amity University

Master of Business Administration - MBA