Yashika Purohit
Project Manager @Wytlabs | Six Sigma Certified | SAAS Marketer | Marketing Automation | IT Specialization | Advanced Analytics | Tableau Qualified | CAPM Certifed | AWS Certified | Gen AI
- Role
- Project Manager at WYTLABS
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Yashika Purohit
I help businesses turn ideas into scalable digital growth. Over the last several…
Experience
Project Manager
Jun 2024 — Present · Gurugram, IN
Client Portfolio & Revenue Growth: Managed more than $200k client portfolio across industries like e-commerce, healthcare, and technology, achieving a 10-12% upsell rate to boost revenue.Retention & Client Communication: Maintained a 97% quarterly retention rate by ensuring strong client communication and value delivery.Project Management & Multi-Channel Strategy: Led strategies and budget planning across SEO, Google Ads, Meta Ads, email marketing, and social media, managing multiple campaigns concurrently.Website Development Oversight: Oversaw 40+ web development projects on Shopify, WordPress, PHP, React JS, Opencart, OS Commerce, Hydrogen, Sanity, Oxygen since joining Wytlabs.SEO for E-commerce & Local SEO: Developed targeted SEO strategies that helped e-commerce, SAAS, and Lead gen clients rank for key terms within 6-9 months.Google Ads & Paid Campaigns: Built Google, Meta, and Amazon Ads strategies with monthly ad spends up to $100k, achieving an average 3-6 ROAS.Email Marketing Development: Launched and scaled Klaviyo-based email marketing, driving high performance through segmentation and custom flows.CMS & Technical Expertise: Managed and optimized websites on Shopify, WordPress, BigCommerce, OSCommerce, and custom JavaScript build.Marketing Tools & Analytics: Used HubSpot, SEMrush, Google Ads, Klaviyo, and Ahrefs for market research, competitor analysis, and data-driven insights.Team Training & Development: Trained project managers and quality analysts to build a skilled team that drove project success.
Education
Mohanlal Sukhadia University
Bachelor of Commerce - BCom, Business/Managerial Economics
2018 — 2020
Central Academy Schools
12th , International Business/Trade/Commerce
2001 — 2018
Delhi School of Internet Marketing
Masters In Digital Marketing Certification, Web Page, Digital/Multimedia and Information Resources Design
Narayana Business School
Master of Business Administration - MBA, Business Administration and Management, General
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