Yashika Gupta
Creative Producer (ex-Pocket FM) | Scaling Microdrama for US Audience | Performance Marketing & Storytelling | Meta Ads | Growth & retention
- Role
- Promo Writer at Dashverse
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Yashika Gupta
I work at the intersection of storytelling and performance marketing, scaling microdrama and vertical drama for global audiences.I’m a Creative Producer who crafts high-impact video promos designed to hook fast, end on cliffhangers, and drive retention and growth.What I do best:• Adapting long-form stories into concise, high-impact promos• AI-generated video creation and creative iteration at scale• Meta Ads management (Facebook & Instagram)• Scaling performance campaigns across TikTok, Snapchat, YouTube, UAC, Meta & CTV (US market)• Affiliate marketing campaigns (Moloco, AppLovin, and similar networks)• Audience acquisition, creative testing, and growth optimization• Cross-functional collaboration with content, design, and marketing teamsIf you’re building content or products where story = growth, let’s connect!
Experience
Promo Writer
Jan 2026 — Present · Bengaluru, IN
Education
Jamia Millia Islamia
Master of Arts - MA
2024 — 2026
The Sanskaar Valley School
High school
Jamia Millia Islamia
Postgraduate Degree
2022 — 2023
Banaras Hindu University
Bachelor of Arts - BA
2019 — 2022
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