Yashika Dagar
Senior Category Associate @Globalbees | Driving Growth for D2C Brands across E-commerce Marketplaces | Ernst & Young | Placement Cell | Enactus | BA Economics and Commerce | Hansraj 24’
- Role
- Category Senior Associate at Globalbees
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
Experience
Category Senior Associate
Jan 2026 — Present · Delhi, IN
Strategic Category Leader with a proven track record of driving end-to-end growth and profitability across India’s leading marketplaces, including Amazon, Flipkart, Myntra, Nykaa, and Blinkit. I specialize in scaling high-growth categories through data-backed product strategy, precision pricing, and aggressive marketing optimization.Category Exposure-1) Fashion Jewelry2) Home & KitchenCore Competencies-* Marketplace Management: Amazon, Flipkart, Myntra, Nykaa, Blinkit.* Strategic Growth: Scaling revenue, P&L management, and SKU-level profitability (CM1/CM2).* Performance Marketing: Sponsored Ads/DSP management, TACOS, and SEO/listing optimization.* Operational Excellence: Inventory planning (RIS), managing and improving return rates, and Supply Chain coordination.Key Professional AchievementsCategory Scaling & Revenue Growth * Home Decor: Built the category from scratch, scaling it to ₹90L+ monthly revenue.* Kitchen: Accelerated monthly run rate from ₹3.5 Cr to ₹5 Cr, while simultaneously reducing TACOS from 25% to 15%.* Profitability & Growth: Successfully transitioned the Kitchen category from negative to positive CM2 by optimizing margins and securing marketplace waivers.Fashion Jewelry Strategy (Current)* Boosted Gross Margins from 30% to 45% through revamped pricing and product mix strategies.* Restructured advertising and bidding logic to slash TACOS from 16% to 6%, maximizing marketing ROI.Strategic Execution & Analytics * NPD & Market Research: Led data-driven New Product Development (NPD) using Helium10 for competitor benchmarking and pricing experiments.* Retention & Quality: Reduced return rates from 19% to 13% through root-cause analysis and listing enhancements.* Inventory & Visibility: Maintained ~76% Retail In-Stock (RIS).* Negotiated strategic promotional waivers with marketplace account teams for BAU and major sale events.
Education
Euro International School - India
High School, Commerce /Maths / Economics
Hansraj College
Bachelor of Arts - BA, Economics
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.