Yashika Bhadula

Business Development Lead @Mbd Metro-Boulot-Dodo

Leicester, GB

Leading the strategic marketing and business development efforts for MBD as part of a Knowledge Transfer Partnership (KTP) with Aston University. Focus on driving commercial growth and market expansion in the virtual production and immersive technology space.Key aspects of my role include:• Developing and implementing data-driven marketing strategies to enhance MBD’s market positioning.• Identifying new business opportunities and partnerships to support MBD’s transition from a grant-funded model to a commercial hybrid approach.• Conducting market research and audience analysis to inform targeted outreach and engagement strategies.• Collaborating with stakeholders across Aston University, MBD, and industry partners to integrate academic insights into real-world business applications.

Aston University

Master of Business Administration - MBA, Business Administration and Management, General

Delhi University

Bachelor of Arts - BA, English Literature (British and Commonwealth)

Chartered Management Institute

Business Administration and Management, General

Max Muller Bhawan

German language certification, Foreign Languages, Literatures, and Linguistics