Yashica Pathak
Marketing Consultant @Toptal
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WORK HISTORY
Marketing Consultant @Toptal
Berlin, DE
Toptal is an exclusive network of the world\'s top 3% software developers, designers, finance experts, product managers, project managers and marketers. Top companies hire Toptal talent for their most important projects. I currently serve as a Marketing Consultant, and my expertise lies in providing consulting services to clients focused on marketing and strategy.
EDUCATION
Guru Gobind Singh Indraprastha University
Masters, Mass communication & Journalism
Gisma University of Applied Sciences
Master of Business Administration - MBA, Business Administration and Management, General
Delhi University
Bachelor's degree, Operations Research with Computer Application
Apeejay Stya Education (Svran Foundation)
High School, Business/Commerce, General
ABOUT YASHICA PATHAK
I am a strategic marketing and program operations professional with 15+ years of experience spanning digital marketing, SEO, performance marketing, content strategy, and large-scale program execution. I specialize in building and executing data-driven strategies that drive growth, improve user engagement, and deliver measurable business outcomes across B2B and B2C environments. My expertise lies in managing complex, cross-functional initiatives at scale—bringing structure, clarity, and executional rigor to fast-paced, global environments. I have led end-to-end programs involving stakeholder alignment, resource planning, timeline management, and performance tracking, working closely with marketing, sales, product, and technical teams to ensure seamless delivery and impact. From a marketing perspective, I bring deep experience in SEO, content marketing, paid media (Google, Meta, LinkedIn, TikTok), and conversion optimization. I have led website rebranding and optimization projects, developed high-performing acquisition funnels, and executed campaigns focused on lead generation, user engagement, and revenue growth. My approach combines data-driven insights, user-focused messaging, and UX/UI best practices to optimize both visibility and conversion. I am highly adaptable and thrive in dynamic, high-growth environments where managing multiple priorities and solving complex challenges is key. I bring a strong balance of strategic thinking and hands-on execution, with a focus on delivering results while maintaining operational excellence. Tools & Platforms: HubSpot, Salesforce, Google Analytics (GA4), Google Search Console, SEMrush, Moz, BuzzSumo, Tableau, Wrike, Jifflenow, Meta Ads Manager, Google Ads, LinkedIn Ads, TikTok Ads, Squarespace, Shopify, Wix, Framer, and AI tools including ChatGPT, Jasper, and Gemini.
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