Yashi Shrivastava
Digital Marketing Leader | eCommerce Growth | Luxury Brand Campaigns | B2C & B2B Strategy | Performance Marketing
- Role
- Digital Marketing Manager at Schneider Electric
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Yashi Shrivastava
Marketing Manager | 360° Marketing Strategy | Digital & Offline Marketing | Brand Growth & Customer RetentionA results-driven marketing professional with 7 years of experience in developing and executing comprehensive marketing strategies across digital and offline channels. Expertise in paid advertising (Google Ads, Meta Ads, PPC), SEO, social media management, influencer marketing, and customer retention strategies, ensuring sustained brand growth and engagement.Proficient in website management, including SEO optimization, content strategy, landing page enhancements, and conversion rate optimization to drive online performance. Experienced in email, SMS, and WhatsApp marketing automation, leveraging CRM tools to strengthen customer loyalty and maximize retention.Beyond digital marketing, skilled in PR, media relations, retail activations, mall branding, ATL & BTL campaigns, and event planning to enhance brand presence in physical retail spaces. A strong focus on data analytics, performance tracking, and ROI-driven decision-making ensures marketing initiatives align with business objectives.Passionate about building strong brand identities, creating impactful campaigns, and driving meaningful customer interactions, with a keen eye for market trends and consumer behavior. Thrives in dynamic environments, working collaboratively with cross-functional teams to deliver measurable business growth.Dedicated to continuous learning and innovation, with a commitment to leveraging technology, consumer insights, and creative storytelling to drive marketing excellence.
Experience
Digital Marketing Manager
May 2025 — Present · Bengaluru, IN
Responsible for driving eCommerce growth through strategic digital marketing initiatives across B2C and B2B segments. The role involves planning and executing integrated campaigns, optimizing content and product pages, managing performance marketing channels, and enhancing customer journeys. Focus areas include lead generation, conversion optimization, platform partnerships, and aligning digital efforts with business objectives to strengthen Schneider Electric’s online presence.
Education
Mahatma Gandhi International School
International Baccalaureate, International baccalaureate
2010 — 2012
SYMBIOSIS INTERNATIONAL UNIVERSITY
Bachelor of business administration - Information technology (BBA-IT), Bachelor of Business Administration- Information Technology
2012 — 2015
Sup de Luxe
MBA in Global Luxury Brand Management, Luxury Brand Management
2018 — 2019
SoFA Design Institute
Certificate in Fashion Marketing, Fashion Marketing
2017 — 2018
Skills
- Microsoft Office
- Research
- Business Analysis
- Microsoft Excel
- Fashion Marketing
- Sdlc
- Social Media
- Data Analysis
- Event Management
- Php
- Public Speaking
- Content Management
- Html
- Sharepoint
- Photoshop
- Project Management
- English
- Teamwork
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