Yashdeep Sinha

About Yashdeep Sinha

Seasoned Defence Sales and Business Development Leader with 22+ years of proven success in the Indian Army and Defence Industry. Presently working as Deputy General Manager – Domestic Sales (Commands) at MKU Limited, leading business across six Indian Army Command Headquarters. I specialize in B2G (Business-to-Government) sales, defence procurement strategy, public tendering (including GeM), and high-level engagement with Indian Army, MoD, and other government stakeholders.At MKU, I have spearheaded the sales of cutting-edge Soldier Systems, Ballistic Protection, and Electro-Optic devices—owning P&L responsibility and leading cross-functional teams comprising senior managers, CRM leads, and bid management professionals. I am deeply involved in the entire lifecycle of defence procurement, including opportunity identification, client requirement analysis, product demonstrations to end-users, GeM mapping, bid qualification, techno-commercial proposal submissions, trial support, and final delivery management. I maintain strong relationships with key procurement officials and decision-makers within the Indian Army and defence ecosystem, ensuring alignment with operational needs and procurement frameworks.Prior to joining MKU, I served in the Indian Army for 22 years, retiring as Colonel, with diverse leadership experience across operational, strategic, financial, and procurement roles. I have led large teams in high-stakes border operations, flood relief missions (saved lives during Kerala floods, 2018), and was twice awarded the GOC-in-C Commendation.My military background instilled in me a commitment to excellence, adaptability, and problem-solving under pressure, which I now bring to my role in the corporate arena. I am passionate about contributing to India\'s self-reliance in defense manufacturing and leveraging my expertise to achieve business success. I bring a rare combination of domain depth, operational understanding, strategic clarity, and execution excellence, making me ideally suited for leadership roles in Defence Sales, Aerospace, Public Procurement, and Government Business Development.

Experience

1. Dgm (Domestic Sales)

   Mku

   Jan 2025 — Present · New Delhi, IN

   After an illustrious 22-year career in the Indian Army, where I gained extensive experience in leadership, strategy, and operational excellence, I have transitioned to the corporate world as Deputy General Manager (Domestic Sales) at MKU Limited. At MKU, I am focused on advancing domestic sales operations and contributing to the defense sector\'s growth by building strong client relationships, driving business strategy, and delivering impactful results.As DGM Domestic Sales handling portfolio of Commands in the Defence & Aerospace sector, focused on Soldier Systems, I have developed and implemented command-specific sales strategies to drive market penetration and revenue growth. I am also managing the complete sales funnel—from opportunity identification to order execution—engaging with defence formations, contractors, and procurement agencies. I regularly conduct market and competitor analysis to refine positioning and product offerings. I have built strong relationships with Army commands, DRDO, DGQA, and technical users. In addition, I lead bid preparation for defence tenders, ensure compliance, and collaborate with internal teams for effective submissions. I have participated in pre-bid meetings, tracked production, managed delivery schedules, and supported post-sales requirements. I work closely with the R&D team to align technical specs with user needs and suggest product enhancements. I have had the privilege to represented the company at key defence expos like Aero India, Sapta Shakti Tech Symposium, East Tech etc and various user demonstrations and trials. I drive regional KPIs, improved conversion ratios, and contributed to significant growth in sales and brand visibility. I have also overseen partner engagements, provided training/support, and ensured customer satisfaction through effective issue resolution.

Education

• St. Peter's College

  Intermediate

• Devi Ahilya Vishwavidyalaya

  Diploma, Senior Level Management

• Jawaharlal Nehru University (JNU)

  Bachelor of Arts - BA

• Arun Jaitley National Institute of Financial Management

  MDP, Finance and Financial Management Services

• Devi Ahilya Vishwavidyalaya

  Diploma, Junior Level Management

• SPJIMR SP Jain Institute of Management & Research

  Executive MBA, Business Administration, Management and Operations

• University of Madras

  Master of Science - MS, Defence & Strategic Studies