Yash Chauhan

About Yash Chauhan

Marketing leader with nearly 10 years of experience building iconic brands and delivering high-impact growth strategies across automotive and fashion retail sectors. MICA alumnus, known for translating consumer insights into measurable business outcomes and orchestrating complex campaigns across diverse channels.Renowned for a growth mindset, collaborative leadership, and quick adaptability in dynamic markets. Adept at driving brand communication and business transformation by blending data, creativity, and stakeholder management. Excel at leading cross-functional teams to unlock new opportunities and deliver sustainable, long-term market share gains.Sustained 20%+ market share for Mahindra’s flagship Scorpio portfolio and achieved record consideration scores through innovative branding.Propelled XUV 3XO launch to 137% of sales targets, growing compact SUV segment share from 5% to 17% in just 6 months.Spearheaded the biggest flagship event, The Big Van Heusen Suit Festival featuring the 7-in-1 Suit. The campaign resulted in Y-o-Y growth of 79%(Value), clocking record sales of 20Cr+ pan India.Led critical retail markets across different geographies, achieving double digit Y-o-Y growth.

Experience

1. Senior Brand Marketing Manager Scorpio

   Mahindra Group

   Jan 2025 — Present · Mumbai, IN

   Spearheading brand strategy and growth for Mahindra Scorpio, sustaining 20%+ market share through consistent, insight-led product enhancements and high-impact communication campaigns.Catapulted Scorpio into the top 3 competitive brands, achieving the highest Brand Power Rank and consideration scores since launch, via strategic market mapping and breakthrough campaign execution.Orchestrated cross-functional collaboration to unlock new business avenues and enhance market presence.

Education

• St. Joseph's Academy, Dehradun

  Affiliated to ICSE, New Delhi., Science

  1999 — 2010

• MICA | The School of Ideas

  PGDM(C), Brand Management

  2014 — 2016

• College of Engineering Roorkee

  Bachelor's degree, Electrical, Electronics and Communications Engineering

  2010 — 2014

Skills

• Strategic Planning
• Powerpoint
• Automotive Marketing and Branding
• Marketing Communications
• Brand Management
• Marketing Strategy
• New Business Developement
• Team Management
• Integrated Marketing
• Leadership
• Microsoft Office
• Strategic Brand Positioning
• Crm
• Windows
• Marketing
• Digital Marketing
• Market Research
• Microsoft Word
• Retail
• Product Development