Yashashvi Kanodia
Assistant Marketing Manager @ Nykaa || Ex-Tim Hortons || Ex-ITC
- Role
- Assistant Manger at Nykaa
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Yashashvi Kanodia
Experienced Solutions Strategist with a demonstrated history of working in the marketing…
Experience
Assistant Manger
Dec 2024 — Present · Mumbai, IN
Performance Marketing Initiatives:Led performance marketing initiatives for Nykaa’s flagship sales events — Pink Love, Pink Summer, Hot Pink, and Pink Friday Sale. Developed strategies centered to upper funnel, to boost awareness and conversion rates. Analyzed category-specific data to identify the most profitable segments, enabling targeted campaigns with optimized ROI. Beyond sales, developed always-on growth BAU campaigns. This involved identifying which business verticals needed support, using performance and sales data to prioritize efforts, tailored to each objective. From refining targeting strategies to shaping creative narratives and optimizing platform mixes, I ensured that each campaign was designed to unlock incremental demand and deliver sustained performance outside of high-intensity sale periods- Brand Funded Content:Strategized and executed integrated campaigns for leading brands such as L\'Oréal, ELCA Group, Amore Pacific, and HUL, supporting their brand and product launches. Managed budget allocation, optimized content distribution across multiple channels, and refined campaign execution to ensure consistent and impactful engagement across platforms.
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Digital marketing
2017 — 2017
K J Somaiya Institute of Management
Master of Business Administration - MBA
2022 — 2024
University of Mumbai
Bachelors in Financial Markets
2015 — 2018
Cambridge School
Indian Certificate of Secondary Education (ICSE)
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