Yashas Balram
Growth Specialist | Ex-Amazonian | Driving Scalable App User Acquisition & Retention through Data-Driven Paid Media Strategies
- Role
- Dsp Sme at Omnicom Global Solutions
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Yashas Balram
I’m a Growth Specialist and former Amazonian with hands-on experience driving user acquisition, retention, and campaign performance for fast-scaling digital brands.At Pocket FM, I managed multi-platform campaigns across Meta, Google, and YouTube, scaling regional content and optimizing the entire install-to-retention funnel through smart ad mapping and automation. I combined creative strategy with deep analytics, using tools like Amazon Quicksight, Appsmith, and automation pipelines to turn data into real-time, actionable insights.I love working where paid media meets experimentation and behavioral psychology, launching hit campaigns, improving ROAS with smarter targeting, or building remarketing loops that keep users engaged long after the first install. My approach is always focused on sustainable, data-driven growth.I’m now looking for opportunities in performance marketing, growth strategy, or user acquisition roles where I can scale impact, build structure, and take on new growth challenges.
Experience
Dsp Sme
Dec 2025 — Present · Bengaluru, IN
Education
JAIN College
Pre-University, Accounts, Business, Economics, Mathematics
2013 — 2015
Vijaya College, Bengaluru
Bachelor of Commerce - BCom, Business/Commerce, General
2015 — 2018
IODED - Institute of Digital Education and Development
Digital Marketing
2019 — 2020
Niit Imperia
Post Graduate Programme in Applied Finance and Accounts, Accounting and Finance
2017 — 2017
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