Yash A.
Marketing Coordinator @ Smaaash | Specialist in Influencer Campaigns & Brand Collaborations | Driving Youth Engagement & Footfall | BTL Campaigns
- Role
- Marketing Coordinator at Smaaash Entertainment Pvt. Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Yash A.
I’m a marketing professional with hands-on experience in event marketing, brand…
Experience
Marketing Coordinator
Smaaash Entertainment Pvt. Ltd
May 2025 — Present · Mumbai, IN
Led society & college activations across Mumbai, enhancing community engagement and increasing footfall by up to 30%-Organized competitive gaming tournaments and large-scale sports screenings (IPL, FIFA) to maximize youth footfall and brand visibility-Managed influencer partnerships, ensuring authentic outreach and measurable engagement-Oversaw ticketing across BookMyShow, District, and proprietary engine—ensuring optimized discoverability and revenue tracking-Conceptualized and executed in-venue offers & theme-based campaigns to boost in-house conversions-Drove cross-brand promotional tie-ups, expanding customer base and ROI through strategic collaborations.
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