Yash G.

WORK HISTORY

EDUCATION

ABOUT YASH G.

Experienced data-driven digital marketing professional with 7+ years of experience driving multi-channel marketing campaigns, growth marketing, and corporate branding through impactful media buying partnerships for various consumer financial services and products. A results-focused strategic thinker with experience in conceptualizing, refining, and executing successful cross-channel digital campaigns and prudent marketing strategies across a broad spectrum of vertical markets. Adept in strategy activation and enforcing horizontal team structure to translate complex business problems into actionable plans.I have used my expertise to understand consumer behaviour to deliver transcendent integrated marketing campaigns, go-to-market plans, and experiential initiatives, combined with marketing automation to enlarge market share by manipulating media buying SMART objectives through an omnichannel approach. Strong interpersonal skills with the ability to influence or challenge internal partners and executives while inspiring, motivating, and mentoring a team. I thrive in environments where creativity, innovation, experimentation, and sustainability are encouraged. I bring new inspiration and thought-provoking ideas to critical problems. My diverse background has served me well in cultivating complaint resolution, exceptional strategic capability, demonstrating the utmost stretch potential and project management strengths. I perform best in a work culture that promotes high-energy teamwork balanced with positivity and collaboration.Ultimately, I’m a visual storyteller on Instagram who likes playing badminton. But, unfortunately, I’m not always victorious at either.