Yash Yadav
Director Of Business Development at Ad Channel Exchange Ltd
- Role
- Director of Business Development at Ad Channel Exchange Ltd
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Yash Yadav
Skills Ad Operations Digital Marketing OpenRTB Mobile…
Experience
Director of Business Development
Feb 2016 — Present · Bangalore, IN
Setting up the OTT business from scratch in India for the VIU OTT brand which is part of the HK based PCCW Media Group investment.Key responsibilities have included defining the Business Plan and P&L strategy encompassing :1. Determining and executing the content strategy via a balance of Original and Aggregated content 2. Putting into place a multi headed distribution strategy involving key partnerships with OEM\'s, Publishers and creating a network effect for the content distribution.3.Hiring key leaders in content, marketing, sales, content monetization 4.Setting into place marketing infrastructure for GTM activity 5.Determining and executing on an optimal multi headed monetization strategy around media sales, branded content, syndication, advertiser funded content and subscriptions.
Education
West Bengal University of Technology, Kolkata
MBA Marketting
2007 — 2009
Amity Education Group
Btech
2004 — 2007
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