Yash Yadav
Growth at Groww
- Role
- Manager at Groww
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Yash Yadav
I am a budding digital marketer with strong affinity towards digital tools, social media and consumer empathy. I am currently on my experiential-learning journey towards becoming a seasoned digital marketer. Ever since I was a child, I possessed both, the creative skills as well as analytical skills. Although the analytical part dominated much of my adolescence, it was during my college years that by volunteering and working on different projects my creativity resurfaced. An urge to help people by creating customer centric content, services and products developed in me. Looking at the potential of Digital Marketing and how effectively it brings customers and businesses close to each other, made me fall in love with the practicality and shear power of DM in today\'s world. I hence decided to pursue my career in the DM.In my recent experience of doing digital marketing of a local pet clinic, undertaking various personal projects and working as a Digital Marketing Executive of a B2B firm, I have amassed experience in various facets of DM. Some of them are-• Search Engine Optimization (SEO)- SEO Auditing, On page SEO• Search Engine Marketing – Google search and display campaigns, Campaign analytics• Website Analytics• Content Strategy – Content Calendar, Content Design• Content Writing – Copywriting, SEO optimized copy, Blog writing• Social Media Marketing – Strategy, Monitoring, Growth strategies- Organic and paid• Email Marketing – Email copy, Drip Campaigns, Campaign monitoring and analysisIn doing so I have gained functional to professional knowledge in following DM tools-1. Social Media Management tools- Creator Studio, Zoho, Sendible, Social Blade, All-hashtags, etc.2. CMS solutions- Wix, Wordpress3. SEO Tools- Semrush, SEO-sitecheckup, Ubersuggest, Google Keywords Planner, Yoast4. Paid Media Advertising- Fb Ads Manager, Google Adwords platform5. Email Marketing- Mailchimp, WIX CRM6. Web Analytics- Semrush, Google Analytics, Monsterinsights 7. Research Tools- Fb Audience insights, Buzzsumo, AnswerthepublicThe opportunity of establishing and optimizing the digital presence of business is allowing me to learn more about doing business in today’s world. I’ve learned the following in the process-• Business Ideation • Market Research• Brand and Product Ideation• Website Building and Optimization- Wix, Wordpress• Social Media Strategy• Customer Experience- Empathy Mapping, Customer Journey MappingConnect with me on LinkedIn @yash-yadav45 to know more about my work.
Experience
Manager
Jul 2024 — Present · Bengaluru, IN
Education
UPES
Bachelor of Technology (B.Tech.), Mechatronics, Robotics, and Automation Engineering
2014 — 2018
MICA | The School of Ideas
Post Graduate Certification, Digital Marketing and Communication
2020 — 2021
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