Yash Vilas P.
Assistant Manager - Marketing @Et Edge - The Times Group
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WORK HISTORY
Assistant Manager - Marketing @Et Edge - The Times Group
Mumbai, IN
Currently leading integrated marketing efforts for ET Edge’s flagship business platforms and high-impact conferences.• Driving 360° marketing strategy for events such as Global Business Summit, AI Summit, SCM, DataCon, ESG Impact Summit, and SDG Summit, focusing on delegate acquisition, branding, and sponsorship visibility.• Boosted lead generation 5x (from 400 to per quarter) through CRM integration and EDM optimization, improving conversion rates to 10–30%.• Contributed over ₹1.45 Cr in direct revenue through marketing-led delegate and sponsorship engagement.• Onboarded 120+ media, OOH, and barter partners, securing over ₹4 Cr in strategic exposure across airports, cinemas, railways, OTT, and digital platforms.• Managed end-to-end marketing deliverables for key events, including collateral creation, brand consistency, and timeline execution.• Secured 60+ media bytes per day during major events, significantly increasing post-event coverage and brand reach.• Developed and streamlined Post-Show Reports (PSRs) for improved campaign insights and client alignment.• Honoured with ‘Fantastic Folks’ Awards (Q4 2024 & Q1 2024) and Best Performer (Feb 2024) for consistent high-impact execution.
EDUCATION
University of Mumbai
T.Y. (B.Com.), Bachelor of Commerce
Ritambara Vishwa Vidyapeeths Malini Kishor College of Commerce and Economics
HSC - S.Y. BCOM , Business/Commerce, General
Welingkar Institute of Management
Post Graduate Diploma in Management , Marketing
ABOUT YASH VILAS P.
I am a brand strategy and marketing leader with over 10 years of experience building high-impact B2B and enterprise brand platforms across BFSI, Technology, Data, Sustainability and Leadership domains.Currently working as Marketing Manager at ET Edge (Times Group), I lead the strategy and marketing of flagship CXO summits, thought leadership platforms, awards, and industry initiatives that position organisations as trusted market leaders, not just visible brands.My approach connects brand positioning, narrative strategy and strategic partnerships with measurable business outcomes. I specialise in transforming large-scale events, content ecosystems and campaigns into long-term brand assets that drive credibility, senior stakeholder engagement and sustained growth.I collaborate closely with leadership, sales, partnerships, editorial and cross-functional teams to ensure alignment between marketing initiatives and business goals. Core Areas:Brand Strategy | Thought Leadership | B2B & Enterprise Marketing | CXO & Stakeholder Engagement | Strategic Partnerships | Integrated Marketing Campaigns
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