Yash Thakur

About Yash Thakur

Yash, a Marketing Manager at TaskifyGames, specializing in app growth, user acquisition, and performance-driven marketing strategies within the gaming and rewards ecosystem.I work on building and scaling marketing campaigns focused on acquiring genuine users, improving retention, and maximizing ROI. My role involves managing influencer marketing campaigns, performance marketing (CPI/CPA), offerwall monetization, and growth experiments across multiple digital channels.I actively collaborate with ad networks, offerwall partners, and creators to execute data-backed campaigns, while continuously optimizing funnels using analytics and performance insights. I also work closely with product and tech teams to align marketing strategies with user behavior and business goals.I’m passionate about growth marketing, app monetization, and experimenting with new acquisition channels to drive sustainable results in competitive markets.

Experience

1. Marketing Manager

   Taskify Games

   Apr 2025 — Present · Azamgarh, IN

   Marketing Manager at TaskifyGames, responsible for driving user acquisition, growth strategy, and monetization across reward-based apps and gaming platforms. Leading end-to-end marketing initiatives including influencer marketing, performance campaigns, offerwall monetization, and app growth strategies.Key responsibilities include planning and executing digital marketing campaigns, managing influencer collaborations, optimizing CPI/CPA campaigns, analyzing performance metrics, and scaling user acquisition with a strong focus on retention and ROI. Actively working with third-party partners, ad networks, and offerwall providers to maximize revenue and engagement.Closely involved in product marketing, campaign optimization, analytics, and cross-team coordination to ensure sustainable growth and brand visibility in the competitive gaming and rewards ecosystem.

Education

• Banaras Hindu University (BHU), Varanasi

  Bachelor of Commerce - BCom, Advertising