Yash Sharma
Strategic Marketing & Communications at HCLTech | SDA Bocconi School of Management
- Role
- Associate Manager at HCLTech
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Yash Sharma
A Multi-faceted marketing and communication enthusiast with 4 years of experience driving…
Experience
Associate Manager
Jan 2023 — Present · Mumbai, IN
Spearheaded strategic positioning and market influence initiatives across IoT, Sustainability, and Enterprise Apps, driving HCLTech to be recognized as the only GSI rated as Customer\'s Choice across all 6 active Gartner Voice of Customer reports focused on the service market, resulting in enhanced brand credibility and competitive differentiation- Orchestrated analyst relations strategy and engagement across industry leaders (Gartner, Forrester, IDC, Avasant, HFS, Everest Group), ensuring HCLTech\'s participation in 25+ flagship reports annually including Magic Quadrants, PEAK Matrices, RadarViews, WAVEs, and Horizon Studies- Architected and executed data-driven insights program that translated market intelligence from analyst research, competitive reports, and industry trends into strategic recommendations for C-suite leadership, directly informing product roadmap and GTM decisions- Managed and executed HCLTech Customer Advisory Board (CAB) initiatives in Europe, facilitating quarterly strategic sessions with Fortune 500 clients to gather actionable insights, validate positioning, and strengthen long-term customer relationships with a focus on digital transformation priorities- Awarded \"Best Project Award\" at the HCLTech Marketing Excellence Awards 2023 for delivering the only GSI market positioning recognized as \"Leaders\" across all 6 service-based Gartner Magic Quadrants, demonstrating exceptional strategic impact- Collaborated cross-functionally with Product, Sales, and Communications teams to develop analyst-ready positioning, collateral, and messaging that secured positive coverage and elevated market perception across target analyst firms- Spearheaded RFI support, analyst event participation, and PR collaboration initiatives that amplified HCLTech\'s thought leadership, resulting in 40-50% achievement above departmental KPIs in strategic marketing objectives.
Education
Narsee Monjee Educational Trust's - Jamnabai Narsee School
ICSE + ISC
University of Mumbai
Bachelor's degree, Mass Communication/Media Studies
2017 — 2020
SDA Bocconi Asia Center
International Masters in Business
2020 — 2022
FX School
Filmmaking, Specialized in Writing and Direction
2019 — 2020
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