Yash Raj Chandra

Experience

1. Performance Marketing Analyst

   SRV Media

   Feb 2024 — Present · Kolkata, IN

   Strategized and executed integrated marketing campaigns for top educational institutions, real estate firms, and healthcare brands across Google, Facebook, LinkedIn, Spotify, AdRoll, and Bing- Successfully managed and optimized large-scale budgets, overseeing more than ₹1.2 crore per month across multiple platforms- Utilized advanced targeting and data analysis to optimize multi-channel efforts, increasing engagement and conversion rates- Exceeded campaign targets significantly—delivered over 35% more paid applications using 15% less budget, and generated more than 200% higher lead volume while maintaining the required quality benchmarks, all within the same project timelines- Delivered an ROI improvement of over 25% by enhancing cost-efficiency per paid application through strategic media planning and data-led optimizations- Analyzed and optimized for key metrics (CPC, CTR, CPL, impression share, quality score) to ensure cost-effective campaigns, consistently optimizing ROI while adhering to strict budget discipline- Achieved targets for niche educational courses by implementing diverse strategies, maintaining a minimum of 5% lead quality rate while delivering impactful project outcomes- Conducted in-depth keyword research and analysis to uncover new opportunities and enhance campaign performance- Created detailed media plans and campaign reports based on past performance data, presenting actionable insights to stakeholders for improved results- Actively participated in client meetings to align campaign objectives, communicate performance updates, and refine marketing strategies based on feedback- Collaborated closely with account managers, client servicing teams, and brand communication teams to enhance internal coordination and client satisfaction.

Education

• St. Thomas School Ranchi

  Senior Secondary

• Internshala Trainings

  Machine Learning Certification Course, Machine Learning

• Bridgeford School

  High School