Yash Raj
Digital Marketing | Client Servicing & Customer Success | Ad Operations | Media Planning | Revenue Growth
- Role
- Marketing Officer at Prabhat Khabar
- Location
- Ranchi, JH, IN
- LinkedIn followers
- 500 followers
About Yash Raj
Marketing & Operations professional with 4+ years of experience driving end-to-end ad operations and high-performance paid digital campaigns across website inventory and Meta platforms. I specialize in executing data-driven strategies that optimize budgets, refine audience targeting, and improve CAC while ensuring seamless campaign delivery.With a strong client-serving mindset, I thrive at the intersection of strategy and execution collaborating cross-functionally with sales, product, social, and Seo teams to deliver measurable growth. My approach blends analytical precision with relationship management, ensuring both performance excellence and client satisfaction.I’m passionate about turning marketing investments into scalable, results-oriented growth engines.
Experience
Marketing Officer
Mar 2023 — Present
Serve as an operational marketing person for the Marketing & Revenue wing of the company. Engaged in AD Operations for on boarding & ongoing Digital Campaigns on Website. Engaged in planning and executing digital marketing campaigns as per clients need. Manage & Collaborate with video and social media teams to create cohesive and impactful marketing strategies for the clients. Involved in Updating & Managing campaigns as per clients demands & campaign\'s needs. Successfully lead marketing efforts and revenue generation activities in the Bihar and Jharkhand regions, achieving measurable growth in audience reach and financial performance.
Education
Bridgeford School
10th
2012 — 2013
BIT MESRA
Master of Business Administration
Birla Institute of Technology, Mesra
Master of Business Administration - MBA, Marketing
2019 — 2021
Bridgeford School
12th
2014 — 2015
BIT MESRA
Bachelor of Business Administration
Bridgeford School
High School Diploma
Birla Institute of Technology, Mesra
Bachelor of Business Administration - BBA
2015 — 2018
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