Yash Paliwal Performance Growth

About Yash Paliwal Performance Growth

I help brands scale profitably using performance marketing, growth systems, and data-backed experimentation.I’m a Performance Marketer | Growth Marketer | Growth Hacker with hands-on experience managing ₹30Cr+ in ad budgets, generating ₹130Cr+ in revenue, and scaling 35+ brands across India and international markets.My work goes beyond running ads — I build end-to-end growth engines.What I specialize in:• Scaling E-commerce & Lead Generation brands using Google, Meta & LinkedIn Ads• Designing full-funnel growth strategies (Traffic → Conversion → Retention)• Improving ROAS, CPL, CPP, AOV & LTV through CRO and funnel optimization• Implementing advanced tracking (GA4, GTM, server-side, attribution)• Leveraging marketing automation & AI-led workflows to scale faster• Growth hacking through rapid testing, creative iterations & data insightsI’ve worked across industries including E-commerce, SaaS, B2B, Real Estate, Healthcare, EdTech, Hospitality, Finance, Agencies, and Apps, handling both high-scale budgets and early-stage growth.I strongly believe: Vanity metrics don’t build businesses Systems + experimentation + numbers doMy portfolio reflects:• Real dashboards and performance metrics• Clean execution with strict client confidentiality• Growth decisions driven by data, not assumptionsIf you’re a founder, brand, or agency looking for someone who: thinks like a business owner understands numbers deeply scales responsibly, not blindlyLet’s connect and talk growth.

Experience

1. Performance Marketer

   Webenza

   Jul 2023 — Present · Bengaluru, IN

   Creating and managing Google, Facebook, and LinkedIn ad campaigns- Handling a monthly budget of $60k for 2 international clients- Generating performance reports and audit reports for clients- Developing and executing campaign strategies- Optimizing and scaling ad campaigns by closely monitoring key metrics- Keeping up-to-date with industry trends and best practices- Collaborating with cross-functional teams to ensure campaign success. 🤝- Conducting competitor analysis and market research- Implementing A/B testing and conversion rate optimization strategies. 🧪- Monitoring campaign performance and making data-driven recommendations- Staying informed about digital marketing tools and platforms.

Education

• GrowthSchool

  Growth Hacking Mentorship Programme , Growth Hacks to scale business

• Kraftshala

  Marketing Launchpad Programme, Digital Marketing

• GrowthSchool

  Performance Marketing, Digital Marketing

• Mohanlal Sukhadia University

  Bachelor of Science