Yash Pal
Marketing Lead | Brand Strategy • Category Growth • GTM Execution • Trade & Digital Marketing | Ex-Philips, Asian Paints, Livspace |
- Role
- VP Marketing and Sales at Secmark Consultancy Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Yash Pal
I am a marketing leader with 11+ years of experience building and scaling brands, driving category growth, and leading go-to-market initiatives across consumer and service businesses including Philips, Asian Paints, Livspace, and Secmark.My work has focused on shaping brand strategy, launching new products, & services driving consumer adoption, and strengthening market presence across both established and emerging categories. I have led integrated marketing initiatives spanning brand campaigns, channel marketing, digital acquisition, and customer engagement.Across roles, I have built brands from early growth stages, improved customer acquisition efficiency, and driven meaningful business impact by combining consumer insight, strategic thinking, and disciplined execution.I am particularly drawn to roles where marketing plays a central role in shaping category growth, strengthening brand relevance, and building enduring consumer businesses. y••••••••@gmail.com
Experience
VP Marketing and Sales
Nov 2025 — Present · Mumbai, IN
Defined brand positioning and early GTM for Secmark’s B2B SaaS platforms related to Compliance, e KYC and Surveillance.• Shaped the marketing blueprint and growth strategy with founders to drive awareness and revenue across MFs, Brokers, PMS, NBFCs, DPs, and other SEBI intermediaries.• Planned and executed demand-generation initiatives including themed webinars, industry events, and structured demo modules to enable cross-sell and new customer acquisition.• Established core marketing infrastructure covering website analytics, SEO framework, CRM integration, and early-stage marketing automation to strengthen funnel performance.• Partnered with 50+ financial institutions to build pipeline and drive healthy adoption and conversion rates
Education
Narsee Monjee College of Commerce and Economics
Higher secondary , Accounting
Symbiosis Institute of Business Management, Pune
Master of Business Administration (MBA), Marketing
2012 — 2014
Narsee Monjee College of Commerce and Economics
Bachelor of Management Studies
2006 — 2009
Skills
- Brand Management
- Marketing Strategy
- Advertising
- Market Research
- Media Planning
- Business Development
- Finance
- Business Strategy
- Mis
- Marketing Communications
- Management
- Business Analysis
- Marketing
- Customer Relationship Management (Crm)
- Sales
- Crm
- Team Management
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