Yash Nigam
App Marketing at Goibibo
- Role
- Assitant Manager - Brand Marketing at MakeMyTrip
- Location
- Lucknow, UP, IN
- LinkedIn followers
- 500 followers
About Yash Nigam
A seaasoned marketing professional with 10yrs of experience in Performance - App Marketing
Experience
Assitant Manager - Brand Marketing
Jun 2023 — Present · Gurugram, IN
Leading performance marketing charter for Goibibo- Focusing on Dsps and In-App inventory to strategies and scale new user acquisition- Planning activities for app store optimisation- Established tools to monitor campaign performance which helps in increasing performance efficiency and ROI
Education
Sri Ramswaroop Memorial Group of Professional Colleges
Master of Business Administration (M.B.A.), Business and Personal/Financial Services Marketing Operations
2011 — 2013
Skills
- Business Strategy
- Account Management
- Product Development
- Sales Operations
- Customer Service
- New Business Development
- Brand Management
- Marketing Strategy
- Business Development
- Long-Term Customer Relationships
- Strategic Planning
- Crm
- Competitive Analysis
- Negotiation
- Marketing Management
- Microsoft Excel
- Customer Relationship Management (Crm)
- Market Research
- Key Account Management
- Team Management
- Marketing Communications
- Marketing
- Presentation Skills
- Sales
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