Yash Sawant

Role
Associate Manager - Media Plannings and Buying at Blink Digital
Location
Pune, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Associate Manager - Media Plannings and Buying

    Blink Digital

    Apr 2025 — Present · Mumbai, IN

    Lead strategic media planning & buying across platforms, aligning with client KPIs and business goals.Drive both brand awareness and performance campaigns, ensuring efficiency at scale with measurable outcomes.Oversee multi-million INR budgets, optimizing allocations across channels to maximize ROI.Negotiate directly with publishers and platforms to secure cost-efficient inventory, premium placements, and added value.Present media strategies, quarterly reviews, and performance insights to senior stakeholders and client leadership.Champion innovation and testing of new formats, betas, and targeting strategies to unlock growth opportunities.

Education

  • Pune Institute of Computer Technology

    Bachelor's degree

    2012 — 2016

  • Geneva Business School

    Master of Business Administration - MBA

    2019 — 2021

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Yash Sawant — Associate Manager - Media Plannings and Buying at Blink Digital in Pune, MH, IN | Unifers