Yash Kapoor

About Yash Kapoor

I drive revenue growth, customer retention, and long-term enterprise value for B2B SaaS businesses through data-led engagement and lifecycle strategies.As Associate Director – Account Management at WebEngage, I lead strategic relationships across a diverse portfolio of enterprise clients, partnering closely with leadership teams to unlock growth through personalization, omnichannel engagement, and scalable customer experience frameworks.Over the past 8+ years in the SaaS ecosystem, I have:Scaled and managed high-value enterprise portfolios, driving consistent revenue expansion through upsell, cross-sell, and retention strategiesAdvised businesses on martech adoption, pricing, and lifecycle optimization, enabling stronger ROI from customer engagement initiativesWorked across global markets, collaborating with cross-functional teams to deliver impact at scalePrior to WebEngage, I’ve contributed to platforms like DataChannel and SalesCode.ai, where I worked at the intersection of data, growth, and enterprise sales, strengthening my ability to solve complex business problems with a strategic lens.I’m particularly passionate about building scalable growth engines, driving customer-centric strategies, and influencing business outcomes at a leadership level.Currently pursuing an MBA from Indira Gandhi National Open University, I continue to deepen my understanding of business strategy, leadership, and organizational growth.Always open to conversations around scaling SaaS businesses, monetization strategies, and enterprise growth.

Experience

1. Associate Director - Account Management

   WebEngage

   Dec 2023 — Present · Bengaluru, IN

   Own and grow a portfolio of Enterprise/ Key accounts, driving revenue expansion through strategic upsell, cross-sell, and retention initiatives- Lead and mentor a team of Account Managers, driving performance, capability building, and client success outcomes- Partner with CXOs and senior stakeholders to define customer engagement, lifecycle marketing, and monetization strategies- Enable clients to scale personalized, omnichannel campaigns, improving retention, engagement, and LTV- Drive data-led decision making by leveraging customer insights, segmentation, and behavioral analytics- Collaborate cross-functionally with product, sales, and success teams to deliver business outcomes at scale- Contribute to revenue growth, team performance, and long-term strategic partnerships.

Education

• Indira Gandhi National Open University

  Master of Business Administration - MBA, Business Administration and Management, General

• Sharda Group of Institutions

  Bachelor of Technology, Mechanical Engineering

  2015 — 2019