Yash Gupta

About Yash Gupta

I have 5+ years of experience in performance marketing, focused on driving growth through data-led Paid Media strategies. For the past 4+ years at Green Honchos, I’ve been working on Meta and Google Ads for brands across fashion, apparel, FMCG, footwear, accessories, and product-led categories. My role involves managing large budgets, planning full-funnel strategies, and continuously optimising campaigns to balance scale, ROAS, and long-term growth.I enjoy working closely with teams and clients to align performance goals with business outcomes, and I rely heavily on data, testing, and regular experimentation to improve results.Core Expertise-Meta & Google Ads (Search, Shopping, Performance Max)-Scaling D2C and retail brands profitably-Full-funnel media planning and execution-Client communication and performance reporting-Data-driven optimisation and testingI’m passionate about learning, staying updated with platform changes, and improving how performance marketing delivers real business impact.Open to new performance marketing opportunities. Let’s connect to share insights, collaborate, and grow together through our combined expertise in performance marketing.

Experience

1. Lead - Performance Marketing

   GreenHonchos

   Apr 2025 — Present · Noida, IN

   Handling Paid Social campaigns for various domestic clients across industries such as Clothing (Men & Women), Jewellery, Fashion Accessories, Home Decor, and FMCG- Emphasizing client management by maintaining regular communication, providing strategic recommendations, and delivering growth-focused solutions to drive business success- Led and scaled paid media campaigns across Meta and Google, managing large monthly budgets while maintaining strong ROAS and growth consistency- Preparing detailed weekly and monthly paid media performance reports with actionable insights and recommendations for clients- Creating and optimizing campaigns on a daily basis, with thorough research into interest and behavior-based audiences tailored to each product- Developing and managing monthly media plans for clients, ensuring alignment with their business objectives- Responsible for building, executing, and monitoring marketing campaigns on both Meta and Google Advertising platforms- Managed Paid Social campaigns for prominent brands including Jack & Jones, Timex, Ray ban, Forever New, Blackberrys, The Bear House, Spykar, Da Milano, Hidesign, William Penn, The Indian Garage Co.(TIGC).

Education

• Delhi University

  Bachelor of Commerce - BCom, Business/Commerce, General

  2016 — 2019