Yash Gupta
Sr. Account Manager | Digital Marketer | Salesforce Marketing Cloud (SFMC) | Campaign Manager | Email Marketing Specialist | CRM Automation | U.S. Market Experience
- Role
- Digital Marketing Specialist at K2 Technologies
- Location
- Kanpur, UP, IN
- LinkedIn followers
- 500 followers
About Yash Gupta
Email Marketing Specialist with 3+ years of experience managing targeted campaigns, primarily for the U.S. market. Skilled in HubSpot, Salesforce, audience segmentation, and marketing automation. Proven track record of improving engagement through A/B testing and performance analysis. Strong background in CRM strategy, lead nurturing, and conversion optimization. MBA in Marketing & Finance with a data-driven, customer-focused approach. My Expertise: Email Campaign Management – Planning, executing, and optimizing B2C/B2B email campaigns Marketing Automation – Hands-on experience with HubSpot & Salesforce automation workflows Audience Segmentation – Targeting the right users for personalized and relevant messaging🧪 A/B Testing & Analytics – Improving open & click rates through testing and performance tracking Lead Nurturing – Creating drip campaigns and customer journeys to move leads down the funnel CRM Management – Maintaining and utilizing CRM data for campaign efficiency🤝 Cross-Functional Collaboration – Working with content, design, and strategy teams to deliver results U.S. Market Experience – Proven success in managing international campaigns tailored to U.S. audiences
Experience
Digital Marketing Specialist
Mar 2025 — Present
Education
DR. VIRENDRA SWAROOP INST. OF COMPUTER STUDIES,
Master of Business Administration - MBA
2019 — 2021
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