Yash Goyal
Marketing Enthusiast | Leveraging AI for Pharmaceutical & Healthcare Success | Sales & Marketing Experience | Customer & Consumer-Centric | Data-Driven Decision Making | Digital Marketing | MBA, IIHMR University
- Role
- Assistant Product Manager at MSN Laboratories
- Location
- Jaipur, RJ, IN
- LinkedIn followers
- 500 followers
About Yash Goyal
Success is not final, and failure is not fatal: it is the courage to continue that…
Experience
Assistant Product Manager
Mar 2025 — Present · Hyderabad, IN
Oversaw the Product Lifecycle Management (PLM) for the key brand, PLECTIDE (Plecanatide 3mg).• Strategically developed and executed brand marketing initiatives that significantly increased product awareness and drove prescription growth.• Created and edited scientifically-backed content to be used in all marketing and promotional materials.• Fostered strong cross-functional partnerships with sales, medical affairs, and regulatory teams to ensure seamless execution of brand plans and strict adherence to industry regulations.• Performed rigorous market analysis and competitive intelligence gathering to proactively identify market trends, opportunities, and threats, informing key strategic decisions.• Planned and executed high-impact promotional events for healthcare professionals, including Continuing Medical Education (CME) seminars, product presentations, and targeted media campaigns.• Directed brand positioning and awareness campaigns that successfully expanded the prescription and prescriber base.• Designed and executed effective internal campaigns to enhance sales team confidence and morale.• Provided data-driven strategic guidance to the field team, sharing monthly, region-specific insights to optimize their efforts and maximize field impact.• Leveraged AI technology to develop dynamic, brand-specific detailing videos, improving content delivery efficiency and boosting team engagement.
Education
IIHMR University
Pharmaceutical MBA
2022 — 2024
St. Marks Public School
Intermediate science background
2017 — 2018
Dr. A.P.J. Abdul Kalam Technical University
Bachelor of Pharmacy - BPharm
2017 — 2021
Army Public School (APS)
High School Diploma
2015 — 2016
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