Yash Dixit

About Yash Dixit

I am a digital marketing professional with 5+ years of experience driving business growth through strategic campaigns and data-driven decision-making. I have successfully managed marketing budgets exceeding ₹150 crore annually, optimizing campaigns across Google, Meta, YouTube, GDN, and other platforms to deliver measurable results.With expertise in Google Ads, Meta Ads, and Google Analytics, I’ve handled month-on-month budgets of ₹10 crore for diverse industries, including e-commerce, online pharmacy, lead generation, BFSI, and OTT. My work has consistently focused on improving ROI, scaling business operations, and optimizing customer acquisition costs to achieve significant growth.I specialize in crafting impactful marketing strategies, blending creativity with analytics to increase brand awareness and drive sales. By leveraging marketing automation and conversion optimization, I’ve helped businesses streamline processes and achieve better efficiency.Currently, I am a Manager - Digital and Growth Marketing at Park+, where I lead high-impact campaigns and deliver consistent results. Let’s connect to explore how I can help your business grow through innovative and data-centric marketing solutions.

Experience

1. Manager

   Park

   Feb 2025 — Present · Gurugram, IN

   Managing 3 external agencies and leading a team of 4 marketing executives at Park+, overseeing campaigns across Google, Meta, and affiliate channels for all lines of business.• Scaled Daily Active Users (DAU) by 12% post joining through performance optimizations, strategic campaign planning, and audience segmentation improvements.• Achieved 3x growth in the Personal Loans vertical and 44% increase in Access Control line of business by revamping user funnels and reallocating media budgets toward high-performing cohorts.• Played a critical role in improving customer retention by 5% while simultaneously scaling paid acquisition, balancing growth with user stickiness and long-term value.• Received Employee of the Month – May 2025 in recognition of performance-led growth, cross-functional collaboration, and ownership across core business verticals.• Worked closely with Product and Backend Engineering teams to build full-funnel journeys for the Loan product contributing to it becoming the most recognised business vertical within the company.• Initiated and executed LinkedIn B2B marketing efforts for Park+ to drive brand awareness and business outreach among enterprise stakeholders.• Defined KPIs, set up measurement frameworks, and tested new ad formats to optimize ROI and ensure marketing efforts are tightly aligned with long-term business goals

Education

• UPES

  Bachelor of Technology, Automotive Design Engineering

  2017 — 2021