Ponnolu Yaseshwini Reddy
Product Marketer × Founder | GTM · B2B SaaS · D2C | Scaling Brands from 0 to 1 | $10M+ Ad Spend | Operator Who Thinks in Market
- Role
- Product Marketing Lead at Annalect
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ponnolu Yaseshwini Reddy
I\'ve always asked the same question, will this scale? As a Paid Media Lead at Annalect (Omnicom), I\'ve managed over $15M+/month in ad spend across 8 global brands. At Pixis.AI, I helped launch AI-powered products from 0 to 1 and built GTM strategies that drove 25%+ adoption growth. And during all this, I built Utopia Gifting from scratch, a personalised hamper business that scaled from 10 to 30 orders/month on pure organic Instagram and word of mouth. My background is in Martech, D2C, and SaaS and my superpower is understanding why customers buy, what makes brands defensible, and where growth breaks down. Now I\'m channelling that operator lens into venture capital. I\'m joining Break Into VC to build the investment framework that sits on top of 4 years of real-world GTM and growth experience. I\'m building toward being the kind of VC that founders trust because I\'ve lived what they\'re going through. Bangalore | Martech · D2C · SaaS · Consumer brands DMs open - especially if you\'re building in Martech, D2C, or creator economy.
Experience
Product Marketing Lead
Jul 2024 — Present · Bengaluru, IN
Led end-to-end GTM strategy for 8 global brands across SaaS, Martech, and D2C from messaging frameworks and positioning to full launch execution.1. Managed $15M+/month in paid media spend, driving a 20% reduction in CPP and 15% improvement in ROAS through cross-channel strategy and continuous optimisation.2. Spearheaded product storytelling for 11 global brands, translating complex features into market-ready narratives that drove 30% increase in adoption across product lines.3. Built and led a 15-member cross-functional team instilling a customer-first, performance-driven culture across delivery.4. Reduced CAC by 10% through funnel intelligence workflows, leveraging campaign insights to improve lead quality and conversion efficiency.5. Created executive-level pitch decks, campaign snapshots, and case studies that contributed directly to new client wins and account expansion.
Education
BITS Pilani, Hyderabad Campus
Bachelor of Engineering - BE, Electronics and Instrumentation Engineering
2017 — 2021
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