Yasas Hapugoda

Business Development Manager @Hampton Brands Limited

Farnborough, GB

Develop and execute brand innovation strategies, identifying new market opportunities and consumer insights to drive business growth.• Managing end-to-end account operations for Amazon Seller Central and Vendor Central, including product listings, pricing, promotions, and performance optimization.• Lead cross-functional teams (R&D, Finance, Supply Chain, and Marketing) to deliver new product innovations aligned with brand vision.• Manage the end-to-end innovation pipeline, from concept development to market execution, ensuring OTIF project delivery.• Develop insight-driven marketing plans, including pricing, positioning, and promotional strategies to strengthen brand equity.• Lead budgeting and forecasting with data-driven, ensuring timely updates aligned with market dynamics.• Lead the creation of marketing briefs for external agencies, overseeing digital content and consumer engagement campaigns.• Delivered annual regional sales and profit targets through effective planning and cross-functional collaboration.• Build and manage business cases for new product innovations, presenting to senior stakeholders for approval and investment.• Collaborate with sales teams and key retailers to enhance brand penetration and maximize market impact.

CIMA

Chartered Institute of Management Accounting, Accounting and Business/Management

University of Colombo

Master of Business Administration - MBA, International Business

SLIIT

Bachelor of Business Administration (B.B.A. Special Honours), Marketing

Gateway College

Information Technology

CIM | The Chartered Institute of Marketing

Chartered Institute of Marketing (CIM UK), Marketing/Marketing Management, General

S.Thomas' College, Mount Lavinia

Business/Commerce, General